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BRAVIA Color Tokyo!

（Sony Marketing Inc.）
A real-time view of the Ginza night sky was shot by a webcam. A site created for the promotion allowed users to select colors from BRAVIA commercials and movie trailers using an eyedropper tool, which would be illuminated on the face of the Sony Building in real life. The interactive, real-time campaign combined the internet and real world to demonstrate the vibrant colors of Sony’s BRAVIA displays. The promotion ran at night for four months.

Award

  • Ad Fest 2009

    Best Use of Media Innovation "The Cup"

  • CANNES LIONS 2008

    Media "Bronze"

  • Tokyo Interactive Ad Awards 2008

    Integrated Campaign "Bronze"

  • London International Advertising Awards 2008

    Best Use of Interactivity "Gold"

    Corporate Image "Gold"

    Weird Wonderful Work "Silver"

  • D&AD 2008

    Online Ad "Yellow Pencil"

  • Spikes Asia 2008

    Digital "Gold"

  • ADC Annual Awards 2008

    Interactive "Gold"

  • The One Show 2008

    Interactive - Digital Media "Bronze"

  • CLIO AWARDS 2008

    Interactive "Gold"

  • Ad Fest 2008

    Outdoor "Silver"

    Cyber "Silver"

    INNOVA "Winner"

  • New York Festivals Advertising Award 2008

    Alternative & Innovative "Bronze"

    Product & Service "Bronze"

  • The Webby Awards 2008

    Website "Official Honoree"

  • Time Asia-Pacific Advertising Awards 2008

    Outdoor "Merit"

  • Spikes Asia 2007

    Outdoor - Innovative Media "Silver"

    Outdoor - Technology "Silver"

  • Tokyo Interactive Ad Awards 2007

    Integrated Campaign "Bronze"

  • Singapore Outdoor Advertising Awards 2007

    Regional - Ambient "Gold"

    Regional - Large Billboard "Gold"

    Regional - Total "Best Of Show"

  • Ad Fest 2007

    Cyber "Gold"

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