Born in Tokyo. After university, spent time as a self-described NEET, then worked as a culture magazine editor and as a copywriter at a global advertising agency before joining Hakuhodo / Hakuhodo Kettle. Drives PR and creative work grounded in feminist thought. Awards include the Nikkei Woman Empowerment Advertising Award and the PR Award Grand Prix. Juror for the Branded Communication category at the 2021 ACC Awards.