Shuto Ayabe
Planner
Profile
Joined Hakuhodo in 2021 and Hakuhodo Kettle in 2024. A planner who creates ideas across film, graphics, web, and experiences, unbound by any particular method or field. Extensive experience with projects involving social issues and culture, and those that call for inventing new ways of making things. Excels at ideas built to spark reactions on social media and in PR—drawing the public in and generating major buzz.