Joined Hakuhodo in 2003 and was seconded to TBWA\HAKUHODO from 2006. Later returned to Hakuhodo to work on integrated planning combining PR and advertising. At Hakuhodo Kettle since 2024. Combines PR and creative to “win over public opinion and lead business growth.” Serves as a PR and advertising training instructor for the Public Relations Society of Japan (PRSJ), NGOs/NPOs, and government agencies, and advises startups and pre-IPO companies on information strategy. Awards include ACC Marketing Effectiveness Gold, the JACE Event Award Excellence Prize, the JPM Best Promotional Program Award, and the PR Award Grand Prix Excellence Award.