Works

Y!mobile

720 HOURS OF YOUTH

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“720 HOURS OF YOUTH” is a brand new type of social drama which progresses its story via SNS and YouTube in 24 hrs. It publishes YouTube drama at 16 o’clock after school everyday for a month until the graduation. Moreover, even drama ends, the story of 5 characters continue through the SNS account. It is a Real Life Synchro Drama, the characters live the same time as we do; that makes audience to feel as if they actually exist.

Award

  • Ad Fest 2019 Brand Experience & Engagement Lotus – Use of Digital & Social Platforms “Gold”
  • London International Advertising Awards 2019 Branded Content "Silver"
  • London International Advertising Awards 2019 Use of Social Media "Silver"
  • ADC Annual Awards 2019 INTERACTIVE > Craft in Online / Mobile – Content Strategy – Single
  • CODE AWARD 2018 GOOD USE OF MEDIA
  • AD STARS 2018 Interactive – Product & Service "Crystal"
  • AD STARS 2018 Interactive – Use of Interactive "Crystal"
  • AD STARS 2018 Promotion – Use of Promo &Activation "Crystal"
  • Spikes Asia 2018 Brand Experience & Activation - Use of Social & Digital Platforms "Bronze"
  • Spikes Asia 2018 Entertainment - Excellence in Audience Engagement & Distribution Strategy "Silver"
  • Spikes Asia 2018 Media - Use of Social Platforms "Silver"