Works

720 HOURS OF YOUTH

(Y!mobile)
"720 HOURS OF YOUTH" is a brand new type of social drama which progresses its story via SNS and YouTube in 24 hrs. It publishes YouTube drama at 16 o'clock after school everyday for a month until the graduation. Moreover, even drama ends, the story of 5 characters continue through the SNS account. It is a Real Life Synchro Drama, the characters live the same time as we do; that makes audience to feel as if they actually exist.

Award

  • Ad Fest 2019

    Brand Experience & Engagement Lotus – Use of Digital & Social Platforms “Gold”

  • London International Advertising Awards 2019

    Branded Content "Silver"

    Use of Social Media "Silver"

  • ADC Annual Awards 2019

    INTERACTIVE > Craft in Online / Mobile – Content Strategy – Single

  • The Webby Awards 2019

    Nominee (Websites - Best Practices)

  • JPM Planning Solution Award 2019

    Digital - promotion planning "Silver"

  • CODE AWARD 2018

    GOOD USE OF MEDIA

  • AD STARS 2018

    Interactive – Product & Service "Crystal"

    Interactive – Use of Interactive "Crystal"

    Promotion – Use of Promo &Activation "Crystal"

  • Spikes Asia 2018

    Brand Experience & Activation - Use of Social & Digital Platforms "Bronze"

    Entertainment - Excellence in Audience Engagement & Distribution Strategy "Silver"

    Media - Use of Social Platforms "Silver"

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