Works

Naoki Urasawa, “Billy Bat” Yurakucho Project 2008

(Kodansha Ltd.)
To promote the release of Volume 1 of Naoki Urasawa’s manga series “Billy Bat”, we reproduced the series’ bat symbol throughout Tokyo’s Yurakucho and Shinbashi neighborhoods. The intentionally understated promotion, which brought the series’ bat iconography into real life, garnered attention among fans.
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