Fuku Arashi 2013

(Fuji Television Network, Inc)
On January 3rd, 2013, Fuji Television devoted their early afternoon through evening programming schedule to five different variety shows and scripted dramas featuring pop group Arashi. We developed the “Fuku Arashi” (“Lucky Arashi”) campaign, continued from its inaugural appearance in 2012, which linked internet content and TV programming through fan participation.
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