Works

Kodansha Ltd.
Suntory

The Premium Malt’sThe Premium Malt’s Kosaku Shima’s Presidential Inauguration Campaign

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In May 2008, popular manga character Kosaku Shima, Japan’s most famous “salaryman” white-collar worker, was promoted to company president as part of the manga series’ plot. To coincide with the story event, we made it possible for Japan’s real salarymen to raise a glass to Shima of Japan’s most award-winning beer, The Premium Malt’s. The two-company collaboration included events, mass-media advertising, storefront displays, and merchandise development, and became national news throughout Japan.

Kettle Staff

Award

  • 62nd Dentsu Ad Award 2009 Sales/Promotion-3rd Category "Grand Prix"
  • 57th Nikkei Advertisement Awards 2008 ”2nd Place”
  • Japan Event Award 2008 "Grand Prix"