Works

√T √T

(Benesse)
Top-quality test prep course √T is targeted at students hoping to attend the prestigious University of Tokyo. We created advertisements that would only be understood by students capable of passing the university’s extremely difficult entrance exam. Immediately before the University of Tokyo’s February 25th entrance examinations, pairs of B0-sized posters were hung at train stations surrounding the school that depicted a “beautiful solution” and a “messy solution” to the same example test question. B0-sized posters of Benesse’s “beautiful solutions” were also hung in train stations near high schools with historically high University of Tokyo application rates, receiving numerous responses from each school.
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