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Fall Schedule “Umimasu.” Fuji Television

(Fuji Television Network, Inc)
TV personality Matsuko Deluxe was appointed as the “campaign girl” for the Fall 2010 FNS TV network schedule. Using the slogan “Umimasu” (“Birth”), the campaign gave birth to a deluxe lineup of new programming. On the October 7th “due date”, Matsuko Deluxe put on a straight-faced performance in which he gave birth to nine new TV programs. Cell phone charms and a variety of other merchandise for the “Matsuko Babies” were also released.
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