Works

Muhi Winter Muhi

(Ikeda Mohando Ltd.)
We promoted the winter-use product line of pharmaceutical brand Muhi, primarily known for its insect bite remedies. Using the slogan “Muhi in Winter, Too”, advertisements were placed in the Asahi Shimbun newspaper’s TV listings for 30 continuous days. The slice of life illustrations and copy were designed to raise awareness of Muhi products for use in winter months.
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