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d Program d-comic

(Shiseido)

Shiseido’s d Program skin care brand is designed to help women retain their skin’s elasticity. Online comic magazine “d-comic” was created to educate women on the lifestyle and stress factors that can contribute to loss of skin elasticity. Recruiting a team of famous manga artists, the interactive magazine explored the cutting edge of new possibilities for the art form. Starting in September 2010, the magazine recruited readers’ own stories of aging skin, which were then illustrated by the magazine’s artists.
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