Works

αNEX-C3 Focus Your Love

(Sony Marketing Inc.)
The second wave of the introductory campaign for the market-igniting αNEX compact digital SLR camera built on the original selling point, the APSC sensor’s ability to “hide the background to deepen love”. The follow-up integrated campaign advertised the new “My Photo Style” function through TV commercials, graphics, web movies, and other methods.
Back to Works