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Auris New Auris Campaign

(Toyota Marketing Japan Corporation)
The Toyota Auris is a hybrid sports hatchback with road performance and styling that rejects the common trends of the contemporary auto world in an era of peak hybrids. To accompany the new car’s release, we highlighted the car’s anti-mainstream appeal as a choice for those who consciously reject prevailing trends. A one-week event titled “Daikanyama Art Street” was also held in Daikanyama, Tokyo alongside the car’s release. Using the slogan “Not Authority, But Art”, a similar theme to the Auris’s TV commercials, over 50 artists from the worlds of art, music, and film took part in a summer Daikanyama celebration.
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