Works

d Program Renewal Peace Mirror

(Shiseido)
At this special event, visitors could talk to their reflections in a mirror and ask questions about their skin, with a mobile app providing similar functionality by reciting lines from the associated TV commercial. A web site featured a beauty counselor, also displayed in a mirror, who provided daily skin advice. The campaign used a wide range of digital technologies, including outdoor, mobile, and web, to highlight the moment when women view their skin in a mirror.

Award

  • New York Festivals Advertising Award 2009

    Mixed Media "Silver"

  • Dentsu Ad Award 2009

    Direct-Cross Media "Award for Excellence"

  • CANNES LIONS 2009

    Direct Response Digital "Silver"

  • Spikes Asia 2009

    Digital "Gold"

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