d Program Renewal Peace Mirror
(Shiseido)
At this special event, visitors could talk to their reflections in a mirror and ask questions about their skin, with a mobile app providing similar functionality by reciting lines from the associated TV commercial. A web site featured a beauty counselor, also displayed in a mirror, who provided daily skin advice. The campaign used a wide range of digital technologies, including outdoor, mobile, and web, to highlight the moment when women view their skin in a mirror.