PloomTECH Rethink Books

(Japan Tabacco Inc.)
As one ofJT's promotion campagin of PloomTECH, a new style of cigarrete, a new book store "Rethink Books - Book & Beer & Shocyu" is produced in collaboration with "B & B" in Shimokitazawa by Hakuhodo Kettle. Created a new transmission point of culture in Fukuoka city, realizing a branding rooted in local people and area.
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