Works

Sony Recycle Project JEANS

（Sony Marketing Inc.）
Giant advertisements hung on the Sony Building were recycled into designer jeans and sold as part of this branding project. We carried out the display and sale of the jeans made from the former parts of the Sony Building.

Award

  • Japan Event Award 2010

    ”2nd Place”

  • CANNES LIONS 2010

    Design “Silver”

  • Ad Fest 2010

    Outdoor "Silver"

    Direct "Silver"

    Design "Silver"

  • D&AD 2010

    Environmental Design "Winner"

  • New York Festivals Advertising Award 2010

    Innovative "Bronze"

    Outdoor "Silver"

    Guerilla "Bronze"

  • Spikes Asia 2010

    Direct&Sales Promotion "Silver"

    Outdoor "Bronze"

  • London International Advertising Awards 2010

    Integrated "Bronze"

  • Singapore Outdoor Advertising Awards 2009

    Regional large billboard "Gold"

    Regional point of purchase "Silver"

    Regional ambient "Bronze"

    Most Innovative Outdoor Idea "Winner"

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