Works

The WOW Factory

(Sony)
Took place in concepting, naming and PR, and created brand-concept movie for Sony on their joining SXSW (South by Southwest). The movie is a road movie about investigating a puzzling symbol which a backpacker traveling around Asian countries became obsessed with. The four unknown experiences appearing in the movie can be actually experienced on site, "The WOW Factory" using the latest device.
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